Google’s $2.1 billion bid for health tracker maker Fitbit
Alphabet unit Google this month provided no longer to use Fitbit’s fitness records to assist it goal commercials in an strive to tackle EU antitrust concerns. The opening of a full-scale investigation suggests that this is no longer sufficient.
The deal, introduced remaining November, would see Google compete with market chief Apple and Samsung in the fitness-tracking and smart-watch market, alongside others, together with Huawei and Xiaomi.
The European Commission, which will launch the probe following the stop of its preliminary overview on August 4, is anticipated to make use of the four-month-long investigation to discover in depth the use of facts in fitness care, one of the human beings said.
The Commission declined to comment. Google reiterated preceding comments, announcing the deal is about units and now not data.
“The wearables area is crowded, and we trust the mixture of Google and Fitbit’s hardware efforts will expand competition in the sector, benefiting customers and making the subsequent technology of units higher and greater affordable,” a spokesperson said.
